Kolb, Bonita M. <br/><br/>
Marketing research  a practical approach /  [electronic resource] : 
Bonita Kolb. 
 - Los Angeles, [Calif.] ;  London :  SAGE,  2008. 
 - 1 online resource (xiii, 292 p.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780857028013 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2 
<br/><br/><label>Dewey Class. No.: </label>658.83