TY  - BOOK
AU  - Kolb,Bonita M.
ED  - Sage eBooks
TI  - Marketing research: a practical approach 
SN  - 9780857028013 (ebook) :
AV  - HF5415.2 
U1  - 658.83 22
PY  - 2008///
CY  - Los Angeles, [Calif.], London
PB  - SAGE
KW  - Marketing research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques
UR  - http://methods.sagepub.com/book/marketing-research
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/marketing-research
ER  -