@book{480609,
	author = {Cadogan, John W. and Sage eBooks},
	title = {Marketing strategy},
	publisher = {SAGE,},
	year = {2009.},
	series = {SAGE library in marketing},
	address = {London :},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/marketing-strategy}
}