Marketing strategy  [electronic resource] / 
edited by John Cadogan. 
 - London :  SAGE,  2009. 
 - 1 online resource (6 v.) :  ill. 
 - SAGE library in marketing .
 - SAGE library in marketing. .
<br/><br/>Includes bibliographical references. 
<br/><br/> This reference collection presents an up-to-date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446262443 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M35865 2009 
<br/><br/><label>Dewey Class. No.: </label>658.802