TY  - BOOK
AU  - Cadogan,John W.
ED  - Sage eBooks
TI  - Marketing strategy
T2  - SAGE library in marketing
SN  - 9781446262443 (ebook) :
AV  - HF5415.13 .M35865 2009
U1  - 658.802 23
PY  - 2009///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - Management
KW  - Planning
KW  - Strategic planning
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Specialized
N2  - This reference collection presents an up-to-date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/marketing-strategy
ER  -