Mass communication research methods  [electronic resource] / 
edited by Anders Hansen. 
 - London :  SAGE,  2009. 
 - 1 online resource (4 v.) :  ill. 
 - SAGE benchmarks in social research methods .
 - SAGE benchmarks in social research methods. .
<br/><br/>Includes bibliographical references. 
<br/><br/> Bringing together a range of contributors from across the sprawling and multidisciplinary field of mass communications research, this work combines 'pure' methods articles and discussions with a range of 'exemplary' applications - within particular theoretical frameworks - of each particular method or approach. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446262474 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P91.3  / .M366 2009 
<br/><br/><label>Dewey Class. No.: </label>302.23072