TY  - BOOK
AU  - Hansen,Anders
ED  - Sage eBooks
TI  - Mass communication research methods
T2  - SAGE benchmarks in social research methods
SN  - 9781446262474 (ebook) :
AV  - P91.3 .M366 2009
U1  - 302.23072 23
PY  - 2009///
CY  - London
PB  - SAGE
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Specialized
N2  - Bringing together a range of contributors from across the sprawling and multidisciplinary field of mass communications research, this work combines 'pure' methods articles and discussions with a range of 'exemplary' applications - within particular theoretical frameworks - of each particular method or approach
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/mass-communication-research-methods
ER  -