Hoskins, Colin. <br/><br/>
Media economics  applying economics to new and traditional media /  [electronic resource] : 
Colin Hoskins, Stuart McFadyen, Adam Finn. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c2004. 
 - 1 online resource (356 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452233109 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P96.E25  / H67 2004 
<br/><br/><label>Dewey Class. No.: </label>338.4730223