@book{480789,
	author = {Drozdenko, Ronald G. and Drake, Perry D. and Sage eBooks},
	title = {Optimal database marketing},
	publisher = {SAGE,},
	year = {c2002.},
	address = {Thousand Oaks, Calif. ;},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/optimal-database-marketing}
}