Drozdenko, Ronald G. <br/><br/>
Optimal database marketing  strategy, development, and data mining /  [electronic resource] : 
Ronald G. Drozdenko, Perry D. Drake. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c2002. 
 - 1 online resource (xxii, 398 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452231167 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing.<br/>Electronic commerce.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .D76 2002 
<br/><br/><label>Dewey Class. No.: </label>658.84