01426cam a2200325 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152050002600182082001500208100002500223245013600248260005300384300004500437520025700482521001700739588004700756504005100803650002400854650002500878655002900903700002000932710001600952776003500968856009701003EDZ0000063608StDuBDS20161031105151.0m||||||||d||||||||cr |||||||||||120315s2002    caua   fo|    001|0|eng|d  a9781452231167 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn 0aHF5415.126b.D76 200204a658.842231 aDrozdenko, Ronald G.10aOptimal database marketingh[electronic resource] :bstrategy, development, and data mining /cRonald G. Drozdenko, Perry D. Drake.  aThousand Oaks, Calif. ;aLondon :bSAGE,cc2002.  a1 online resource (xxii, 398 p.) :bill.8 aThis informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.  aSpecialized.  aDescription based on print version record.  aIncludes bibliographical references and index. 0aDatabase marketing. 0aElectronic commerce. 7aElectronic books.2local1 aDrake, Perry D.2 aSage eBooks08iPrint version :z978076192357240uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/optimal-database-marketing