01523cam a2200361 a 4500 EDZ0000063608 StDuBDS 20161031105151.0 m||||||||d|||||||| cr ||||||||||| 120315s2002 caua fo| 001|0|eng|d 9781452231167 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HF5415.126 .D76 2002 658.84 23 Drozdenko, Ronald G. Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake. Thousand Oaks, Calif. ; London : SAGE, c2002. 1 online resource (xxii, 398 p.) : ill. This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships. Specialized. Description based on print version record. Includes bibliographical references and index. Database marketing. Electronic commerce. Electronic books. local Drake, Perry D. Sage eBooks Print version : 9780761923572 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/optimal-database-marketing lcc EBOOKS 480789 480789