strategy, development, and data mining Drozdenko, Ronald G. creator Drake, Perry D. Sage eBooks text Electronic books. cau Thousand Oaks, Calif London SAGE c2002 2002 monographic eng

electronic resource

1 online resource (xxii, 398 p.) : ill. This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships. Specialized. specialized Ronald G. Drozdenko, Perry D. Drake. Includes bibliographical references and index. Database marketing Electronic commerce HF5415.126 .D76 2002 658.84 9781452231167 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/optimal-database-marketing http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/optimal-database-marketing StDuBDS 120315 20161031105151.0 EDZ0000063608 eng