TY  - BOOK
AU  - Drozdenko,Ronald G.
AU  - Drake,Perry D.
ED  - Sage eBooks
TI  - Optimal database marketing: strategy, development, and data mining 
SN  - 9781452231167 (ebook) :
AV  - HF5415.126 .D76 2002
U1  - 658.84 23
PY  - 2002///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Database marketing
KW  - Electronic commerce
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/optimal-database-marketing
ER  -