Organizational rhetoric situations and strategies / [electronic resource] :
Mary F. Hoffman, Debra J. Ford.
- Thousand Oaks, Calif. ; London : SAGE, c2010.
- 1 online resource (xx, 267 p.)
Includes bibliographical references and index.
'Organizational Rhetoric' introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers.