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  <titleInfo>
    <title>Organizational rhetoric</title>
    <subTitle>situations and strategies</subTitle>
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  <name type="personal">
    <namePart>Hoffman, Mary F. (Mary Frances)</namePart>
    <role>
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  <name type="personal">
    <namePart>Ford, Debra J.</namePart>
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    <place>
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    <publisher>SAGE</publisher>
    <dateIssued>c2010</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <issuance>monographic</issuance>
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    <extent>1 online resource (xx, 267 p.)</extent>
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  <abstract>'Organizational Rhetoric' introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers.</abstract>
  <targetAudience>Specialized.</targetAudience>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Mary F. Hoffman, Debra J. Ford.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Communication in organizations</topic>
  </subject>
  <classification authority="lcc">HD30.3 .H59 2010</classification>
  <classification authority="ddc" edition="23">808.06665</classification>
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  <identifier type="isbn">9781452274928 (ebook) :</identifier>
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