Nayar, Pramod K. <br/><br/>
Packaging life  cultures of the everyday /  [electronic resource] : 
Pramod K. Nayar. 
 - New Delhi ;  London :  SAGE,  c2009. 
 - 1 online resource (xxv, 218 p.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This is a study of the cultural politics of four aspects of everyday life - health, comfort, risk and mobility - as manifest in public culture. The book explores the commodification of these aspects, arguing that our experience and perception of these are mediated by discourses circulating in the mass media. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9788132108184 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Well-being--Social aspects.<br/>Social marketing.<br/>Mobile communication systems--Social aspects.<br/>Transportation--Social aspects.<br/>Cosmopolitanism.<br/>Culture.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HN25  / .N39 2009 
<br/><br/><label>Dewey Class. No.: </label>306.09