Avlonitis, George J. <br/><br/>
Product and services management  [electronic resource] / 
George J. Avlonitis and Paulina Papastathopoulou. 
 - London :  SAGE,  c2006. 
 - 1 online resource (viii, 270 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446212387 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .A89 2006 
<br/><br/><label>Dewey Class. No.: </label>658.5