TY  - BOOK
AU  - Avlonitis,George J.
AU  - Papastathopoulou,Paulina
ED  - Sage eBooks
TI  - Product and services management
SN  - 9781446212387 (ebook) :
AV  - HF5415.15 .A89 2006
U1  - 658.5 23
PY  - 2006///
CY  - London
PB  - SAGE
KW  - Product management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/product-and-services-management
ER  -