01474cam a2200349 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152049002600182050002500208082001400233100002500247245011200272260002800384300004500412504005100457520028000508521001700788588004700805650002400852655002900876700003100905710001600936776003500952856010200987942001601089999001901105EDZ0000072070StDuBDS20161031105155.0m||||||||d||||||||cr |||||||||||120412s2006    enka   fo|    001|0|eng d  a9781446212387 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn  aAlfaisal Main Library 0aHF5415.15b.A89 200604a658.52231 aAvlonitis, George J.10aProduct and services managementh[electronic resource] /cGeorge J. Avlonitis and Paulina Papastathopoulou.  aLondon :bSAGE,cc2006.  a1 online resource (viii, 270 p.) :bill.  aIncludes bibliographical references and index.8 aProviding an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion.  aSpecialized.  aDescription based on print version record. 0aProduct management. 7aElectronic books.2local1 aPapastathopoulou, Paulina.2 aSage eBooks08iPrint version :z978141290865840uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/product-and-services-management  2lcccEBOOKS  c480949d480949