Quantitative research in communication [electronic resource] /
Mike Allen, Scott Titsworth, Stephen K. Hunt.
- Los Angeles, [Calif.] : SAGE, c2009.
- 1 online resource (xi, 242 p.) : ill.
Includes bibliographical references and index.
This textbook is designed to be economical and is focused on core topics in quantitative communication research ranging from basic statistical procedures (such as frequency distributions) to more advanced procedures (such as multiple regression).