Baron, Steve <br/><br/>
Relationship marketing  a consumer experience approach /  [electronic resource] : 
Steve Baron, Tony Conway, Gary Warnaby. 
 - Los Angeles [Calif.] ;  London :  SAGE,  2010. 
 - 1 online resource (viii, 202 p.) :  ill. 
 - Advanced marketing series .
 - Advanced marketing series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446251096 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .B375 2010 
<br/><br/><label>Dewey Class. No.: </label>658.812