01653cam a2200397 a 4500 EDZ0000082894 StDuBDS 20161031105159.0 m||||||||d|||||||| cr ||||||||||| 120427s2010 caua fo| 001|0|eng|d 9781446251096 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HF5415.55 .B375 2010 658.812 23 Baron, Steve (J. Steve) Relationship marketing [electronic resource] : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. Los Angeles [Calif.] ; London : SAGE, 2010. 1 online resource (viii, 202 p.) : ill. Advanced marketing series The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context. Includes bibliographical references and index. Specialized. Description based on print version record. Relationship marketing. Customer relations. Electronic books. local Conway, A. (Anthony) Warnaby, Gary. Sage eBooks Print version : 9781412931229 Advanced marketing series. http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/relationship-marketing lcc EBOOKS 481074 481074