Relationship marketing a consumer experience approach Baron, Steve (J. Steve) creator Conway, A. (Anthony) Warnaby, Gary. Sage eBooks text Electronic books. cau Los Angeles [Calif.] London SAGE 2010 monographic eng
electronic resource
1 online resource (viii, 202 p.) : ill. The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context. Specialized. specialized Steve Baron, Tony Conway, Gary Warnaby. Includes bibliographical references and index. Relationship marketing Customer relations HF5415.55 .B375 2010 658.812 Advanced marketing series 9781446251096 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/relationship-marketing http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/relationship-marketing StDuBDS 120427 20161031105159.0 EDZ0000082894 eng