TY  - BOOK
AU  - Baron,Steve
AU  - Conway,A.
AU  - Warnaby,Gary
ED  - Sage eBooks
TI  - Relationship marketing: a consumer experience approach 
T2  - Advanced marketing series
SN  - 9781446251096 (ebook) :
AV  - HF5415.55 .B375 2010
U1  - 658.812 23
PY  - 2010///
CY  - Los Angeles [Calif.], London
PB  - SAGE
KW  - Relationship marketing
KW  - Customer relations
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/relationship-marketing
ER  -