Sage brief guide to marketing ethics [electronic resource]. - Thousand Oaks, Calif. ; London : SAGE, c2012. - 1 online resource (viii, 218 p.)

Includes bibliographical references.

The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.

Specialized.

9781452243962 (ebook) : No price


Marketing--Moral and ethical aspects.
Business ethics.


Electronic books.

HF5415 / .S228 2012

174.4