01471cam a2200349 a 4500 EDZ0000067551 StDuBDS 20161031105202.0 m||||||||d|||||||| cr ||||||||||| 120405s2003 enka fo| 001|0|eng d 9781446215203 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HD9980.5 .G55 2003 338.40688 23 Gilmore, Audrey. Services, marketing and management [electronic resource] / Audrey Gilmore. London : SAGE, c2003. 1 online resource (215 p.) : ill. Includes bibliographical references and index. This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums. Specialized. Description based on print version record. Service industries Marketing. Service industries Management. Electronic books. local Sage eBooks Print version : 9780761941583 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/services-marketing-and-management lcc EBOOKS 481198 481198