Gilmore, Audrey. creator Sage eBooks text Electronic books. enk London SAGE c2003 2003 monographic eng

electronic resource

1 online resource (215 p.) : ill. This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums. Specialized. specialized Audrey Gilmore. Includes bibliographical references and index. Service industries Marketing Service industries Management HD9980.5 .G55 2003 338.40688 9781446215203 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/services-marketing-and-management http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/services-marketing-and-management StDuBDS 120405 20161031105202.0 EDZ0000067551 eng