TY  - BOOK
AU  - Gilmore,Audrey
ED  - Sage eBooks
TI  - Services, marketing and management
SN  - 9781446215203 (ebook) :
AV  - HD9980.5 .G55 2003
U1  - 338.40688 23
PY  - 2003///
CY  - London
PB  - SAGE
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/services-marketing-and-management
ER  -