01471cam a2200349 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152049002600182050002400208082001800232100002100250245008100271260002800352300003900380504005100419520029700470521001700767588004700784650003500831650003600866655002900902710001600931776003500947856010400982942001601086999001901102EDZ0000067551StDuBDS20161031105202.0m||||||||d||||||||cr |||||||||||120405s2003    enka   fo|    001|0|eng d  a9781446215203 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn  aAlfaisal Main Library 0aHD9980.5b.G55 200304a338.406882231 aGilmore, Audrey.10aServices, marketing and managementh[electronic resource] /cAudrey Gilmore.  aLondon :bSAGE,cc2003.  a1 online resource (215 p.) :bill.  aIncludes bibliographical references and index.8 aThis text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.  aSpecialized.  aDescription based on print version record. 0aService industriesxMarketing. 0aService industriesxManagement. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978076194158340uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/services-marketing-and-management  2lcccEBOOKS  c481198d481198