@book{481316,
	author = {Sarin, Sharad. and Sage eBooks},
	title = {Strategic brand management for B2B markets},
	publisher = {SAGE,},
	year = {2010.},
	address = {Delhi ;},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets}
}