Sarin, Sharad. <br/><br/>
Strategic brand management for B2B markets  a road map for organizational transformation /  [electronic resource] : 
Sharad Sarin. 
 - Delhi ;  London :  SAGE,  2010. 
 - 1 online resource (xix, 262 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446270271 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management.<br/>Product management.<br/>Branding (Marketing)--India.<br/>Brand name products--Management--India.<br/>Product management--India.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .S37 2010 
<br/><br/><label>Dewey Class. No.: </label>658.827