01571cam a2200361 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152050002700182082001600209100001900225245013500244260003600379300004400415520024800459521001700707588004700724504005100771650002500822650003700847650002400884650003300908650004400941650003100985655002901016710001601045776003501061856011301096EDZ0000104784StDuBDS20161031105205.0m||||||||d||||||||cr |||||||||||121017s2010    ii a   fo|    001|0|eng d  a9781446270271 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn 0aHF5415.1255b.S37 201004a658.8272231 aSarin, Sharad.10aStrategic brand management for B2B marketsh[electronic resource] :ba road map for organizational transformation /cSharad Sarin.  aDelhi ;aLondon :bSAGE,c2010.  a1 online resource (xix, 262 p.) :bill.8 aThis text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.  aSpecialized.  aDescription based on print version record.  aIncludes bibliographical references and index. 0aBranding (Marketing) 0aBrand name productsxManagement. 0aProduct management. 0aBranding (Marketing)zIndia. 0aBrand name productsxManagementzIndia. 0aProduct managementzIndia. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978813210522040uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets