01668cam a2200397 a 4500 EDZ0000104784 StDuBDS 20161031105205.0 m||||||||d|||||||| cr ||||||||||| 121017s2010 ii a fo| 001|0|eng d 9781446270271 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HF5415.1255 .S37 2010 658.827 23 Sarin, Sharad. Strategic brand management for B2B markets [electronic resource] : a road map for organizational transformation / Sharad Sarin. Delhi ; London : SAGE, 2010. 1 online resource (xix, 262 p.) : ill. This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. Specialized. Description based on print version record. Includes bibliographical references and index. Branding (Marketing) Brand name products Management. Product management. Branding (Marketing) India. Brand name products Management India. Product management India. Electronic books. local Sage eBooks Print version : 9788132105220 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets lcc EBOOKS 481316 481316