a road map for organizational transformation Sarin, Sharad. creator Sage eBooks text Electronic books. ii Delhi London SAGE 2010 monographic eng

electronic resource

1 online resource (xix, 262 p.) : ill. This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. Specialized. specialized Sharad Sarin. Includes bibliographical references and index. Branding (Marketing) Brand name products Management Product management Branding (Marketing) India Brand name products Management India Product management India HF5415.1255 .S37 2010 658.827 9781446270271 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets StDuBDS 121017 20161031105205.0 EDZ0000104784 eng