TY  - BOOK
AU  - Sarin,Sharad
ED  - Sage eBooks
TI  - Strategic brand management for B2B markets: a road map for organizational transformation 
SN  - 9781446270271 (ebook) :
AV  - HF5415.1255 .S37 2010
U1  - 658.827 23
PY  - 2010///
CY  - Delhi, London
PB  - SAGE
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
KW  - Product management
KW  - India
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets
ER  -