Strategic research and political communications for NGOs  initiating policy change /  [electronic resource] : 
Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; The Banyan, India. 
 - New Delhi ;  London :  SAGE,  c2009. 
 - 1 online resource (xvii, 178 p.) :  ill. 
<br/><br/>Includes bibliographical references. 
<br/><br/> This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9788132108146 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Non-governmental organizations.<br/>Strategic planning.<br/>Social advocacy.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Bruchsal (Germany)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>JZ4841  / .S77 2009 
<br/><br/><label>Dewey Class. No.: </label>659.2