01871cam a2200397 a 4500 EDZ0000077625 StDuBDS 20161031105205.0 m||||||||d|||||||| cr ||||||||||| 120418s2009 ii a fo| 0|0|0|eng d 9788132108146 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library JZ4841 .S77 2009 659.2 23 Strategic research and political communications for NGOs [electronic resource] : initiating policy change / Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; The Banyan, India. New Delhi ; London : SAGE, c2009. 1 online resource (xvii, 178 p.) : ill. Includes bibliographical references. This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. Specialized. Description based on print version record. Non-governmental organizations. Strategic planning. Social advocacy. Bruchsal (Germany) Electronic books. local Sage eBooks Accenture-Stiftung (Germany) International University in Germany. School of Communication Management. Banyan (Organization) Print version : 9788132101208 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-research-and-political-communications-for-ngos lcc EBOOKS 481323 481323