initiating policy change Sage eBooks Accenture-Stiftung (Germany) International University in Germany School of Communication Management. Banyan (Organization) text Electronic books. ii New Delhi London SAGE c2009 2009 monographic eng

electronic resource

1 online resource (xvii, 178 p.) : ill. This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. Specialized. specialized Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; The Banyan, India. Includes bibliographical references. Non-governmental organizations Strategic planning Social advocacy Bruchsal (Germany) JZ4841 .S77 2009 659.2 9788132108146 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-research-and-political-communications-for-ngos http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-research-and-political-communications-for-ngos StDuBDS 120418 20161031105205.0 EDZ0000077625 eng