@book{481537,
	author = {Grover, Rajiv, and Sage eBooks},
	title = {The handbook of marketing research},
	publisher = {SAGE,},
	year = {c2006.},
	address = {Thousand Oaks, Calif. ;},
	url = {http://methods.sagepub.com/book/the-handbook-of-marketing-research}
}