The handbook of marketing research  uses, misuses, and future advances /  [electronic resource] : 
edited by Rajiv Grover, Marco Vriens. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c2006. 
 - 1 online resource (xi, 705 p.) :  ill.,. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781412973380 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2 
<br/><br/><label>Dewey Class. No.: </label>658.83