The handbook of marketing research uses, misuses, and future advances Grover, Rajiv 1953- Vriens, Marco. Sage eBooks text Electronic books. cau Thousand Oaks, Calif London SAGE c2006 2006 monographic eng
electronic resource
1 online resource (xi, 705 p.) : ill.,. Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses. Specialized. specialized edited by Rajiv Grover, Marco Vriens. Includes bibliographical references and index. Marketing research HF5415.2 658.83 9781412973380 (ebook) : http://methods.sagepub.com/book/the-handbook-of-marketing-research http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_mktgresearch http://methods.sagepub.com/book/the-handbook-of-marketing-research http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_mktgresearch StDuBDS 110110 20161031105211.0 EDZ0000018855 eng