TY  - BOOK
AU  - Grover,Rajiv
AU  - Vriens,Marco
ED  - Sage eBooks
TI  - The handbook of marketing research: uses, misuses, and future advances 
SN  - 9781412973380 (ebook) :
AV  - HF5415.2 
U1  - 658.83 22
PY  - 2006///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Marketing research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses
UR  - http://methods.sagepub.com/book/the-handbook-of-marketing-research
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_mktgresearch
ER  -