Kohli, Vanita.

The Indian media business [electronic resource] / Vanita Kohli-Khandekar. - 3rd ed. - Delhi ; London : SAGE, 2009. - 1 online resource (xxvii, 373 p.) : ill.

Includes bibliographical references and index.

This title presents a comprehensive & detailed perspective on the current state of the Indian media industry. Using case studies from companies such as BCCL and Future Media, Vanita Kohli presents a strong guide to the confusing terrain of the Indian media business.

Specialized.

9788132107941 (ebook) : No price


Mass media--India.


Electronic books.

P92.I7 / K64 2009

302.23