The Indian media business [electronic resource] /
Vanita Kohli-Khandekar.
- 3rd ed.
- Delhi ; London : SAGE, 2009.
- 1 online resource (xxvii, 373 p.) : ill.
Includes bibliographical references and index.
This title presents a comprehensive & detailed perspective on the current state of the Indian media industry. Using case studies from companies such as BCCL and Future Media, Vanita Kohli presents a strong guide to the confusing terrain of the Indian media business.