The persuasion handbook  developments in theory and practice /  [electronic resource] : 
James Price Dillard, Michael Pfau [editors]. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c2002. 
 - 1 online resource (xx, 874 p.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781412976046 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)--Social aspects.<br/>Persuasion (Rhetoric)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>BF637.P4 
<br/><br/><label>Dewey Class. No.: </label>303.342