01507cam a2200361 a 4500 EDZ0000019128 StDuBDS 20161031105213.0 m||||||||d|||||||| cr ||||||||||| 110107s2002 cau fo 001|0|eng|d 9781412976046 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library BF637.P4 303.342 22 The persuasion handbook [electronic resource] : developments in theory and practice / James Price Dillard, Michael Pfau [editors]. Thousand Oaks, Calif. ; London : SAGE, c2002. 1 online resource (xx, 874 p.) The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics. Specialized. Description based on print version record. Includes bibliographical references and index. Persuasion (Psychology) Social aspects. Persuasion (Rhetoric) Electronic books. local Dillard, James Price. Pfau, Michael, 1945-2009. Sage eBooks Print version : 9780761920069 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_persuasion lcc EBOOKS 481617 481617