TY  - BOOK
AU  - Dillard,James Price
AU  - Pfau,Michael
ED  - Sage eBooks
TI  - The persuasion handbook: developments in theory and practice 
SN  - 9781412976046 (ebook) :
AV  - BF637.P4 
U1  - 303.342 22
PY  - 2002///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Persuasion (Psychology)
KW  - Social aspects
KW  - Persuasion (Rhetoric)
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_persuasion
ER  -