01507cam a2200361 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152049002600182050001300208082001600221245013800237260005300375300003500428520023400463521001700697588004700714504005100761650004500812650002600857655002900883700002600912700003100938710001600969776003500985856009001020942001601110999001901126EDZ0000019128StDuBDS20161031105213.0m||||||||d||||||||cr |||||||||||110107s2002    cau    fo     001|0|eng|d  a9781412976046 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn  aAlfaisal Main Library 4aBF637.P404a303.34222204aThe persuasion handbookh[electronic resource] :bdevelopments in theory and practice /cJames Price Dillard, Michael Pfau [editors].  aThousand Oaks, Calif. ;aLondon :bSAGE,cc2002.  a1 online resource (xx, 874 p.)8 aThe Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.  aSpecialized.  aDescription based on print version record.  aIncludes bibliographical references and index. 0aPersuasion (Psychology)xSocial aspects. 0aPersuasion (Rhetoric) 7aElectronic books.2local1 aDillard, James Price.1 aPfau, Michael,d1945-2009.2 aSage eBooks08iPrint version :z978076192006940uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_persuasion  2lcccEBOOKS  c481617d481617