The SAGE handbook of international marketing [electronic resource] / edited by Masaaki Kotabe and Kristiaan Helsen. - London : SAGE, 2009. - 1 online resource (xviii, 548 p.) : ill.

Includes index.

In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.

Specialized.

9780857021007 (ebook) : No price


Export marketing.


Electronic books.

HF1416 / .S24 2009

658.84