TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
ED  - Sage eBooks
TI  - The SAGE handbook of international marketing
SN  - 9780857021007 (ebook) :
AV  - HF1416 .S24 2009
U1  - 658.84 23
PY  - 2009///
CY  - London
PB  - SAGE
KW  - Export marketing
KW  - Electronic books
KW  - local
N1  - Includes index; Specialized
N2  - In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_intlmarket
ER  -